2023 WNBA CANADA GAME
Tangerine
Over 50% of teen girls who play competitive sports show more self confidence. Yet by the time they turn 14, they’re 3x more likely to quit sports than boys are. That’s why we saw the first WNBA game in Canada as more than just a game. It was a chance to encourage girls to keep playing and to show them that they too have a place on the court.
We worked with Tangerine, the foundational partners of the WNBA in Canada, to bring this important message to life.